The navigation of a website, often left out, has a key role in shaping our experiences online.
It is it that shows your user where he can get and what he can find when access a new site.
A quality web architecture directly affects the credibility of your brand. Your customer needs to feel safe to click on offered links, and create a picture of what he or she will find there. Good navigation allows you to direct and encourage visitors to find the information they seek (or what the company wants them to find).
The customer can not buy what he can’t find.
The page main menu allows your costumer to browse through their labels. This label must be the most direct possible and without technical jargon. The titles should be understood by any audience that visit your site, especially those who are not from the area of your business. The goal is to instigate your user to click the link, and do not let them unsafe without knowing what they will find.
Search Engines alternatives, such as custom search fields and content filters, also facilitate the gathering of information.
If the customers can’t find what they need, they’ll come in contact with your call-center, increasing support costs, or worse; leave your site and search another company that offers a better experience.
Information is useless if it can’t be found.
Content marketing is one of the main tools to attract new customers and create brand presence. Brands that work with content demonstrate experience and ownership of their business.
Negative experiences when using a website are more striking than any positive marketing that is made.
Your website should be useful for your customers to suits their needs and recommend results. The goal is to create a navigation that makes sense to users achieve their business goals.
The navigation helps user’s orientation.
The position of the navigation is a crucial point to guide the visitor. In addition to the links of navigation options, such as menus and banners, navigation design also determines the position of securities, sub-menus and utility pages such as shopping cart.
Change the position of these key elements in a website causes confusion and re-training in their use. There are conventions of content’s positions, where users are already used to. Try to keep them.
The main objective navigation design is to create an interaction effortlessly.
Unnecessary clicks accompanied with pages refills are annoying. The search for information should be short and quick.
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Analyze and understand the site’s content is necessary to create an effective navigation. Know your users and understand how they usually navigate. Learn the goals and tasks that users will do in your website, and deliver a positive experience to your visitors.