Born in front of a computer and raised inside a flower shop resulted in a Designer that loves Technology.
In the last 12 years I have worked for big tech companies and agencies, as entrepreneur and startup founder.
As an User-Experience Designer, I advocate for good and easy usability for our customers. In my daily work I am responsible to understand our product problems, research, design, user test, code front-end, validate with A/B testing, analyse results and iterate, together with a multi-funcional team, to improve and innovate our products.
My focus in the last 5 years involved improving Checkout pages on web platforms (desktop, mobile), and Information Architecture of our Accommodation policies, working close with other departments to ensure consistency and clarity.
Nov/2017 until Now
In the last months I offered free mentorships for Brazilian designers, through 30min calls via webcam. I answered questions about career, UX design, Product design and Research; and had follow-ups with product's feedback.
Jun/2020 to Oct/2020
Co-Founder & Design Director
Hibra Tech Solutions
1 year & 5 months
Hibra was a startup focused in developing solutions for industrial field. Our first product aimed to measure cutting-tools degradation through images, received a sponsorship by FAPESC (a federal organization) that supports innovation in Brazil.
Jaraguá do Sul, Brazil
Apr/2016 to Oct/2017
Bibis Creative Design
3 years & 6 months
As a freelancer designer, I worked with more than 45 clients, offering complete solutions from branding, graphic materials, marketing, web design and web development.
Jan/2014 to Jun/2017
As Art Director and Web Designer I worked with more than 350 different clients, providing the most variable solutions around design deliverables; including web design, brandings, advertising campaigns, printables and editorials, social media materials.
My work involved all diferent design creations on Photoshop, copywriting for advertising, user-interfaces, web sites following the 5S's implementation, product photography and support on project management and prioritisation.
May/2010 to Dec/2013
My role as Graphic Designer was most focused on creating print materials for more than 20 clients.
Fev/2010 to Apr/2010
Certified by one of the biggest brands in User-Experience, with specialisation in UX Research, Interaction Design and UX Management.
Offered through intense workshops and full-day classes (90h), including subjects like research, facilitation, lean UX, methodologies, tools, usability testing, deliverables, and brainstorm.
Jun/2018, Jun/2019, Jun/2020
Post-graduation course with 2 years duration (360h) with studies related to digital marketing, e-commerce, digital branding, and social media.
Jul/2012 to Jun/2014
Design Focused on User-Experience
This research defined the use of Moodboards with an optimized User-Experience using Flow methodology, by Dr. Csikszentmihalyi and applied for design development.
Web Browser Game for Girls
Through different researches in design, user-experience, interaction, psychology and games; the game design wants to attract girls for online environments, create a safe environment for girls socialize and present fun activities that can be learned with cooperation and empowerment.
I am a high-achiever and love to learn, specially about technologies and business.
1st Place (Category) at Booking Hackathon
With almost 200 teams, just 7 projects were awarded on Booking.com Internal Hackathon 2018.
All Women Edition at Booking Hackathon
45 women were select around the world to create new solutions for travel experiences
V Innovation Synapse Award
Sponsored by FAPESC to develop technologies and applications as Co-Founder of HIBRA Tech Solutions
Jaraguá do Sul, Brazil
Sep/2016 to Sep/2017
Best Student in Class
Award Best Student in Design Class 2009
Highest Score at Thesis
My graduation thesis 'Web Browser game for Girls' got the hightest score available
Scholarship by FAPESC for UX Research ‘Design Focused On User-Experience’
Aug/2008 to Aug/2009